Designing and conducting Account Planning-based research utilizing a wide range of methodologies, over a wide range of audiences from Physicians to consumers, to business-to-business professionals.

Conducting marketing viability assessments.

Directing strategic planning for new product launches.

Recommending and reviewing the potential for product line extensions.

Developing actionable creative briefs for agencies.

Monitoring (and mentoring) the creative process, ensuring that executions are on strategy.

Educating your creative team based on research results.

Developing a creative brief which is actionable, short, and concisely expresses the customer proposition in words the target audience AND the creative team, can understand immediately.

Monitoring the creative process to ensure that executions are on target, on strategy, and are competitively differentiating.

Arranging and conducting site visits with key decision-makers/thought leaders for your creative team.

Corporate and Product Repositioning

Market Viability Assessments

New Product Launches

Line Extension Potentials

Creative program concepts that carry out strategic intent.

Extensive experience in generating and securing trademark registration for products and programs based on results of research.

Identify key thought leaders.

Compose and assemble Advisory Board Panel of thought leaders.

Develop single-sponsor closed Symposia Series based on milestone event in product life cycle, current controversies, and/or key professional meetings.

Develop monograph series spin-off program resulting from Symposia Series.

Develop and accredit Continuing Medical Education Series Program based on Symposia Series.

Develop peer-to- peer marketing support programs based on coordinating Symposia Series results with strategic marketing objectives.