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The customer decided and the Unseen WHY? drops to your bottom line.

The customer decided and the Unseen WHY?

Drops to your bottom line.

One customer decision can block healthcare account penetration for a decade. We’ll deliver actionable decision maker insights and uncover the unseen WHY?

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Omansky Group, LLC delivers elusive unseen customer insights to help healthcare marketers genuinely understand what motivates ‘yes’ or ‘no’ customer decisions.

We go beyond the reach of traditional market research with The Deep Forensic Interview, a proprietary approach to deliver a unique competitive advantage for our clients’ Sales and Marketing teams. Our Germany office supplements our ability to serve global markets in all areas of healthcare technologies, instrumentation and service solutions.

Specialized Healthcare Decision-Maker Research

Our practice delivers deeply-focused qualitative customer decision-maker insights beyond the reach of traditional Market Research

The Deep Forensic Interview

We are certified in proprietary, forensic interviewing techniques. This specialized competency uniquely helps us find “the 2nd right answer,” namely an answer less obvious to everyone and, in particular, to our clients’ competitors.

HEALTHCARE CUSTOMER INSIGHT SPECIALISTS

Wants Eat Needs for Lunch

It’s the less obvious answer that ultimately helps our clients close new business. We dig deeper beyond obvious needs to uncover the unseen customer wants – the emotional drivers that become your unique competitive advantage.